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The Instinct to Go Elsewhere

Laurent Picciotto built Chronopassion by trusting his eye before the rest of the watch world caught up. HAUTLENCE comes from much the same instinct.

There is something revealing about the origins of Chronopassion. In the late 1980s, Laurent Picciotto went looking for the kind of watch shop he wanted to visit and discovered that, at least in his mind, it did not exist. So he created it.

Chronopassion opened in Paris in 1988, devoted entirely to watches at a moment when the traditional watchmaker-jeweller still defined much of the retail landscape. Picciotto was young, inexperienced in the trade and unusually certain about what interested him. The point was never simply to assemble prestigious names. It was to make choices.

More than three decades later, that remains the interesting thing about 271 rue Saint-Honoré.

An eye for the unexpected

Picciotto’s influence on contemporary independent watchmaking is difficult to separate from his willingness to commit before an idea becomes reassuring.

Over the years, Chronopassion has stood alongside makers and entrepreneurs who subsequently became defining names of independent watchmaking. In 2002, for example, Urwerk arrived at rue Saint-Honoré with drawings and a vision for an unconventional satellite display. Picciotto saw enough to believe in it.

It is an approach that says much about how he looks at watches. He has spoken of choosing pieces through a process that is subjective, informed and emotional. His definition of a convincing independent watch is equally revealing: it should possess an identity strong enough to be recognised without its name.

That philosophy has made Chronopassion less a conventional multi-brand retailer than a highly personal edit of contemporary watchmaking. There are established manufactures, certainly, but also machines that rotate, jump, wander, retrograde and occasionally make the conventional arrangement of two hands around a dial seem almost suspiciously straightforward.

This is where HAUTLENCE enters the story naturally.

Founded in Neuchâtel in 2004, HAUTLENCE began by questioning the same familiar language of watchmaking — not by abandoning mechanics, but by finding different ways for mechanics to express time. Jumping hours, retrograde indications, the movement of the original connecting-rod system, and later three-dimensional displays such as the Sphere all belong to that continuing exploration.

The resemblance between Chronopassion and HAUTLENCE is therefore less about aesthetics than temperament.

Neither is particularly interested in difference for its own sake. The more important question is whether an unusual idea is strong enough to deserve defending — mechanically, aesthetically and emotionally.

Picciotto has spent much of his career making precisely those decisions.

Chronopassion

271 Rue Saint-Honoré,
75001 Paris, FRANCE

chronop@chronopassion.fr

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