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Privacy Notice

Thank you for visiting and using our website, e-boutique, and our social media pages (together, the “Sites”).

MOSER SCHAFFHAUSEN AG respects your right to privacy in the online world when you use our Sites. This Privacy Notice explains how and for what purposes we use the information collected about you through our Sites and via offline programs or events.

Scope of this Privacy Notice and your consent

By using our Sites or by giving us your personal data, you accept the practices described in this Privacy Notice. If you do not agree, please refrain from using the Sites or providing personal data. MOSER SCHAFFHAUSEN AG may update this Privacy Notice from time to time. Please check this page periodically for changes.

What personal data do we collect?

We only collect personal information that is necessary for a specific purpose, that you provide with your consent, based on your actions and behaviors, for a legitimate reason, or to comply with the law, including:

  • Personal contact information (e.g., gender, age, name, full address, email, telephone number, geographic location)

  • Information related to orders and purchases placed on our website via our concierge services or through authorized retailers (e.g., watch purchased, shipping address)

  • Watch information (e.g., serial number, date and place of purchase)

  • Information about any non-fungible token (NFT) linked to a specific and limited watch edition (e.g., token serial/ID, activation date, type of digital art)

  • Payment information (e.g., credit card details, billing addresses)

  • Your comments and user-generated content (e.g., photos, videos, stories you share with us)

  • Your social network profiles (where you choose to share them)

  • Your preferences regarding our products

We collect this information directly from you.

We also use cookies and other tracking technologies that collect certain information when you interact with our Sites or open our emails (e.g., IP address, device data, browsing preferences). For details, see our Cookie Notice.

We may receive personal data about you from third-party data aggregators (e.g., Google), promotional partners, public sources, and social networking sites, including data you permit those platforms to share with us under their rules.

Why do we collect and use personal data?

We process your data for the purposes and legal bases below:

Contractual basis

  • To fulfill your orders and purchases, including after-sales service

  • To respond to your queries or share them with our partners so they can answer in your language or in relation to your country of residence

  • To process job applications or job enquiries

Based on your consent

  • To contact you for marketing purposes and/or send our Newsletter

  • To provide the best possible user experience on our Sites

Legitimate interests

  • To perform Know Your Customer (KYC) verifications to prevent fraud and other prohibited or illegal activities, in line with applicable laws

  • To inform you about related offerings that may benefit you based on your purchases

  • For the security and maintenance of our Sites and our physical locations

Legal obligations

  • For reporting as well as risk, dispute, and/or record management to comply with legal and financial obligations or aid in dispute resolution

With whom do we share personal data and are data transferred abroad?

We may disclose personal data to the following recipients:

  • Our partners, official retailers, and after-sales service centers

  • Service providers assisting our operations (e.g., payment processors, KYC providers, logistics, marketing agencies, and—where applicable—providers used to create, issue, and certify NFTs)

  • Authorities where required by law

Our Sites may use third parties such as network advertisers and ad exchanges to serve you ads on third-party websites after you leave our Sites, and we may use third-party analytics and related services to evaluate and provide information about use of the Sites. See our Cookie Notice for details.

Except where shipping to countries outside certain territories is necessary to perform your contract with us, we strive to transfer personal data only to providers located in Switzerland, the European Union, and the United Kingdom.

Some providers are located in or have entities in the United States. Your personal data may therefore be transferred to the U.S. These providers implement appropriate safeguards for such transfers.

  • We use Salesforce, Inc. for newsletter distribution. Salesforce participates in the Data Privacy Framework program.

  • We use Google Analytics (and other Google tools) and the Facebook/Meta Pixel, which may result in transfers to the U.S. For more on GA and how to disable it, please see our Cookie Notice.

We require third parties—whether inside or outside your country—to comply with relevant data protection laws. They may access and use your personal data only on our behalf and per our instructions for the specific tasks assigned to them.

For any cross-border transfer, we seek adequate protection for personal data transferred outside Switzerland and the EEA.

We may offer social plugins; in that case, we may collect and process information relating to your social-media account. The third-party platform’s use of information collected from you (or authorized by you) is governed by its own privacy policy and your settings on that service.

How do we store, secure, and retain data?

We take reasonable technical and organizational measures to protect personal data against loss, unauthorized access or disclosure, and other misuse. We do not sell your personal data and disclose it only as described in this Privacy Notice.

When personal data are no longer required for the given purpose, or for legal requirements, we securely delete or anonymize them.

Your rights

You can exercise your rights at any time by contacting info@hautlence.com.

Your rights include:

  • Information & access: to know how your data are processed and to access your data

  • Rectification & erasure: to correct or, in certain cases, delete your data

  • Restriction & objection: to restrict processing under certain conditions and to object where processing is based on legitimate interests

  • Withdrawal of consent: to withdraw your consent at any time where processing is based on consent

  • Data portability: to receive your data in a structured, commonly used format and transmit them to another controller

You can also limit use of tracking technologies (e.g., cookies) via your browser settings.

If you believe we are not respecting your rights or our obligations, you may lodge a complaint with your competent data-protection supervisory authority at any time.

How to contact us

MOSER SCHAFFHAUSEN AG (CHE-114.016.278) acts as data controller for personal data processed under this Privacy Notice.

MOSER SCHAFFHAUSEN AG – 2025