HAUTLENCE is pleased to announce the acquisition of all HAUTLENCE SA shares by family-run holding company MELB Holding.
MELB Holding targets investments in the Luxury and Medtech sectors. In the Luxury sector, its aim is to create synergies around platforms to be developed, in terms of distribution and brand management, both for and alongside independent players. The brand will continue to develop in this direction, strengthening and securing existing investments in order to ensure it stays on track with its ambitions for the future.
Since its creation in late September 2004, HAUTLENCE has developed a range of products which are both recognised and prized by connoisseurs. By reviewing its distribution strategy in order to develop a healthy network of sales outlets and continuing to develop innovative products such as the calibre HL2.0, the brand has demonstrated its commitment to long-term growth.
Georges-Henri Meylan, MELB Holding – Chairman of the Board of Directors at HAUTLENCE SA: "We are delighted to be able to offer HAUTLENCE the benefit of our experience, our network and our passion, and we will be working continuously with their team to develop their resources and enable this promising brand to achieve the success it deserves".
The Board of Directors is made up of renowned experts in the sector: Bill Muirhead Managing Director of MELB Holding, brings strategic, administrative and financial expertise, while Bruno Moutarlier specialises in products and industrialisation, and President Georges-Henri Meylan has forged numerous links with the distribution network and key partners in order to identify the optimal strategy for building a strong brand in the watchmaking sector.
Guillaume Tetu, Co-founder and Managing Director of HAUTLENCE SA: "The group of long-standing shareholders to which I belong has entered a new phase in the life of the company - a phase which should consolidate the brand's credibility and renown and ensure its long-term development. Consequently, the acquisition of capital by a group of friends that has already been instrumental in creating a prestige brand represents the best opportunity for the brand to safeguard its future development".